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    INTERVIEW Valer Hancas, Kaufland: “By 2030, we aim to reach 250 hypermarkets across Romania and the Republic of Moldova”

    As Romania’s retail sector navigates economic uncertainty, evolving consumer expectations and accelerating digital transformation, Kaufland Romania remains focused on responsible growth, affordability and long-term value creation. In 2026, the company continues to invest in its store network, strengthen partnerships with local producers, expand its...

    INTERVIEW Corina Radu, ALRO: “Good communication needs time to listen, understand and provide context”

    The Architects of Perception and Trust | Editorial Series by The Diplomat Bucharest  In a business environment shaped by rapid technological change, increasingly informed audiences and growing expectations around transparency and credibility, the role of communication has evolved far beyond simply delivering messages. Today, brands...

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    INTERVIEW Ionuț Tănăsoaica, Electromontaj: “The energy infrastructure of the future must combine performance with intelligence, security and resilience”

    As Europe’s energy landscape undergoes a profound transformation, the need for resilient, flexible and...

    INTERVIEW Marian Pavel, Rezolv Energy: “Romania has all the fundamentals to be one of Europe’s leading renewable energy markets”

    Romania is entering a new phase in its energy transition, with large-scale wind and...

    INTERVIEW Kostas Fiakas, AUSTRIACARD: “The energy sector is moving beyond automation to AI-driven decision making”

    As energy companies accelerate their digital transformation, generative and agentic artificial intelligence are emerging...

    INTERVIEW Răzvan Marincoi, Generatik: “The mall is slowly turning into a media asset, not just a shopping centre”

    “The line between the physical store and the online order will keep fading. That...

    INTERVIEW Andrei Berechet, Adrem: “Data center developers will be increasingly significant clients in the next three to five years”

    “Romania is in the middle of an investment cycle that has been delayed for...

    INTERVIEW Corneliu Bodea, Adrem: “Investments in grids and storage should no longer be treated as secondary infrastructure. They are becoming the backbone of the...

    Powering Romania’s Energy Transition | Editorial Series by The Diplomat-Bucharest “Romania’s energy infrastructure has been...

    INTERVIEW Christian Leonte, CEO WALDEVAR Holding: “The single most impactful thing Romanian authorities could do is deliver permitting and grid connection processes that are...

    Powering Romania’s Energy Transition | Editorial Series by The Diplomat-Bucharest “Romania has chronically underinvested in...

    INTERVIEW Adrian Dobre, Eurowind Energy Romania: “Hybrid wind–solar projects supported by battery energy storage represent one of the most important growth directions”

    Powering Romania’s Energy Transition | Editorial Series by The Diplomat-Bucharest “Structurally, Romania benefits from one...

    INTERVIEW Loredana Tiu, DEER: “Trust has become simultaneously the most fragile and the most valuable asset in any brand’s equity portfolio”

    The Architects of Perception and Trust | Editorial Series by The Diplomat-Bucharest “The winning strategies...

    INTERVIEW Volker Raffel, E.ON: “Romania has significant untapped wind potential, a rapidly growing base of prosumers and increasing demand for batteries”

    Powering Romania’s Energy Transition | Editorial Series by The Diplomat-Bucharest “We now see a wave...

    INTERVIEW Andreea Dumitru, Hagag Development Europe: “Trust is no longer something a brand can claim. It is something that is gradually earned and continuously...

    The Architects of Perception and Trust | Editorial Series by The Diplomat Bucharest “Communication has...

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    Paul Negrea, DEER: “Universities are not training enough specialists to meet the needs of the energy transition”

    The shortage of skilled professionals and the failure of university education to keep pace...

    Angelica Răducanu, Evryo: “Partnerships between universities and energy companies should start before graduation”

    Energy companies and universities need to develop long-term partnerships that begin while students are...

    Ruxandra Lupsa, NXP Semiconductors Romania: “The human side of teams will never lose its importance as AI transforms the workplace”

    Organisations are entering a phase of redesigning their processes, procedures and job roles as...

    Iuliana Horsia, Accenture: “AI is an opportunity, but we must not lose human connection”

    Organisations are moving beyond the initial phase of AI adoption towards a new era...