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    INTERVIEW Răzvan Marincoi, Generatik: “The mall is slowly turning into a media asset, not just a shopping centre”

    “The line between the physical store and the online order will keep fading. That showrooming habit is getting stronger, not weaker, so the malls that make it easy to look, touch and then decide are the ones that will hold on to those customers,”...
    Latest News

    Accenture study: 74% of consumers are ready to let an AI agent shop on their behalf

    Nearly three-quarters of consumers (74%) say they would trust an AI agent to assist them with shopping, from finding the best deals and renewing subscriptions to selecting the right products, according to the latest global Accenture Consumer Pulse Research. The report, “Talk to My AI...

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    Energy

    INTERVIEW Andrei Berechet, Adrem: “Data center developers will be increasingly significant clients in the next three to five years”

    “Romania is in the middle of an investment cycle that has been delayed for...
    Analysis

    Romanian Police and Ursus Breweries Study: Perceived traffic safety reaches a historic high in Romania, at 66%, but the main risks remain speed, inattention,...

    66% of drivers say they feel safe in traffic - the highest value...
    News

    Valentin Ionescu, President of Institute for Financial Studies: The World Is Changing. Are We Ready to Keep Up?

    Opinion: How artificial intelligence, geopolitics, climate change, and digitalization are rewriting the rules of...
    News

    Leonardo Badea, First Deputy Governor of the National Bank of Romania: The role of the bank resolution framework for Romania’s path to the euro...

    Opinion by Leonardo Badea, First Deputy Governor of the National Bank of Romania For the...
    Energy

    INTERVIEW Corneliu Bodea, Adrem: “Investments in grids and storage should no longer be treated as secondary infrastructure. They are becoming the backbone of the...

    Powering Romania’s Energy Transition | Editorial Series by The Diplomat-Bucharest “Romania’s energy infrastructure has been...
    Energy

    INTERVIEW Christian Leonte, CEO WALDEVAR Holding: “The single most impactful thing Romanian authorities could do is deliver permitting and grid connection processes that are...

    Powering Romania’s Energy Transition | Editorial Series by The Diplomat-Bucharest “Romania has chronically underinvested in...
    Energy

    INTERVIEW Adrian Dobre, Eurowind Energy Romania: “Hybrid wind–solar projects supported by battery energy storage represent one of the most important growth directions”

    Powering Romania’s Energy Transition | Editorial Series by The Diplomat-Bucharest “Structurally, Romania benefits from one...
    Energy

    INTERVIEW Loredana Tiu, DEER: “Trust has become simultaneously the most fragile and the most valuable asset in any brand’s equity portfolio”

    The Architects of Perception and Trust | Editorial Series by The Diplomat-Bucharest “The winning strategies...
    Energy

    INTERVIEW Volker Raffel, E.ON: “Romania has significant untapped wind potential, a rapidly growing base of prosumers and increasing demand for batteries”

    Powering Romania’s Energy Transition | Editorial Series by The Diplomat-Bucharest “We now see a wave...
    Interviews

    INTERVIEW Andreea Dumitru, Hagag Development Europe: “Trust is no longer something a brand can claim. It is something that is gradually earned and continuously...

    The Architects of Perception and Trust | Editorial Series by The Diplomat Bucharest “Communication has...
    Economics

    INTERVIEW Robert Uzuna, Ursus Breweries: “If Romania improves in key areas such as infrastructure and predictability, I believe it can strengthen its position as...

    Romania’s Decision Makers | Editorial Series by The Diplomat-Bucharest “Romania should prioritize moving up the...
    Interviews

    INTERVIEW Simona Andron, Adrem: “Trust should be seen as a balance brands must maintain every day, rather than capital they accumulate over time”

    The Architects of Perception and Trust | Editorial Series by The Diplomat-Bucharest “Consistency between strategy,...
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    Latest articles

    Energy

    Cristian Pîrvulescu, ENEVO: “Energy transition enters new phase focused on grids, digitalization and cybersecurity”

    The energy transition has moved beyond simply installing renewable generation capacity and is entering...
    Energy

    ENEVO Group and RenewAcad launch ENEVO Academy, a training program for employees and subcontractors

    ENEVO Group, in partnership with RenewAcad, has announced the launch of ENEVO Academy, a...
    Energy

    Petru Ruset, Siemens Energy: “If we want to double energy production by 2050, we must also double the workforce”

    Growing electricity demand, supply chain constraints, workforce shortages and the need for stable market...
    Energy

    Florin Pop, EnergoBit: “Romania can become an energy interconnection hub by 2030”

    The future of the energy sector will be shaped by digitalization, sustainability, cybersecurity, interconnections...

    Since 2004, 'The Diplomat - Bucharest' aims to bring a fair and balanced analysis and comprehensive coverage of the political and business scene in Romania.

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