eMAG expects total sales of 1.04 billion RON during its 16th Black Friday edition, scheduled for November 6, 2026, approximately 50 million RON more than the value recorded in 2025.

According to a Kantar study, more than 90% of Romanians are familiar with Black Friday, while over 56% intend to make a purchase during this year’s edition. Consumers have planned an average budget of nearly 3,600 RON, compared with approximately 3,300 RON last year.

“Black Friday remains the most anticipated shopping event, particularly in a year when Romanian household budgets have been under pressure. Our research shows that joy is the strongest emotion associated with Black Friday purchases, and we have prepared an offer that matches customers’ expectations, featuring more than 1.8 million products at their lowest prices of the year, as well as surprises and prizes,” said Tudor Manea, CEO of eMAG.

He added that eligible customers can use eMAG Wallet to purchase the products they need and spread payments over 12 interest-free instalments, with no additional costs, allowing them to benefit from Black Friday offers without putting pressure on their personal budgets.

For November 6, eMAG and its Marketplace partners have prepared offers across a wide range of categories, including:

• 100,000 televisions;
• 700,000 small household appliances;
• 2 million fashion items;
• 4 million cosmetics products;
• 400,000 smartphones and gadgets;
• 150,000 laptops and IT equipment;
• 100,000 refrigerators and washing machines;
• 1 million home improvement and DIY products.

This year’s Black Friday offer will also include a wide selection of products and services, ranging from cars and precious metals to healthcare services, festival tickets and holidays.

Among the special offers are more than 100,000 shopping vouchers for Freshful, Auchan, Profi and Hambar, with discounts of up to 98%, as well as over 12,000 Domino’s Pizza vouchers.

The automotive category will feature more than 500 cars from 19 brands, with discounts of up to EUR 30,000. The offer will also include over 139,000 medical subscriptions and services, more than 50,000 festival tickets and over 47,000 accommodation nights, with discounts of up to 55%.

Customers will also be able to purchase more than 24,000 subscriptions to streaming platforms, over 17,000 airline ticket vouchers and more than 150 kilograms of gold and silver.

Other offers include:

• More than 117 tonnes of pork and processed meat products;
• Over 7,500 relaxation experiences at Therme and Dino Park;
• 4,000 World Class vouchers;
• 5,000 tickets to the Radu Stanca National Theatre in Sibiu, including online theatre performances, with discounts of up to 50%;
• Thousands of official merchandise items from Romanian football clubs Rapid, Dinamo and FCSB.