Colliers has been appointed exclusive consultant for the sale of Haier Tech Europe’s factory on the outskirts of Ploiești, Prahova County, following a competitive selection process involving the leading real estate consultancy firms active on the market. Colliers’ mandate covers representing Haier’s interests in identifying potential buyers or end-users from the manufacturing sector.
Haier is a multinational home appliances and consumer electronics company and a leading global provider of better life and digital transformation solutions, with a wide range of products and brands. The Haier Romania plant sits on a 130,000 sqm site, with a built area of 58,000 sqm and is located in the Ariceștii Rahtivani industrial area, less than one hour from Bucharest’s northern ring road, with fast access to the main road infrastructure and to the Port of Constanța.
As part of a global business strategy review, the company recently decided to reorganize its manufacturing activities in Europe and discontinue the operations at the Romania plant that led to its subsequent sale.
“The Haier factory offers high standards of quality, efficiency, sustainability and modularity, making it attractive both to strategic investors and to companies seeking a fully operational production facility with modern infrastructure and room to expand. To date, the Romanian market has not seen a production unit that combines this impressive scale with such a high standard of quality and immediate availability. We are honoured by this mandate and enthusiastic about the opportunity to unlock the project’s potential, contributing to the development of the Ploiești, Prahova and Aricești communities. We intend to approach this assignment with flexibility and professionalism, aiming to structure a balanced transaction that benefits all parties involved – the seller, future occupiers and local residents”, says Lucian Opriș, Head of Special Projects | Office, Industrial & Logistics at Colliers.
The Colliers team will provide end-to-end advisory throughout the transaction process, from property marketing and transaction management support to negotiating contractual terms leading to the sale.