Dutch company Action, a non-food discounter, is preparing to open stores in Romania. The opening of the first store in Pitești is planned for 24 September this year.

The company saw its net sales grow to €7.3 billion in the first six months of 2025, up 17.9% from 2024. Like-for-like sales growth was 6.8%.

Action added 125 stores and ended the period with a total of 3,043 stores in 13 countries. Every week, an average of 20.2 million customers visit an Action store for their everyday necessities. In Germany, now Action’s second largest market after France, the 600th store was opened in Bremen. In Poland, the 400th Action store was opened in Poznań. Action remains on track to achieve its target to add at least one store per day on average in 2025 and circa 370 stores in total.

“As the economic climate remains very challenging for many customers, they continue to rely on Action as their favourite store for everyday necessities at the lowest price,” comments Hajir Hajji, CEO Action. “We continue to attract more customers to our existing stores. At new stores we are often met by excited customers queuing up outside as they cannot wait for the opening. We also saw this in Switzerland, where we started in April and expectations were exceeded.”