Hagag Development Europe is set to open the doors of Stirbei Palace on Calea Victoriei in the second half of this year, transforming one of the most emblematic historical monuments in Bucharest into a high-end retail project.

As of fall 2025, Stirbei Palace will be gathering some of the most prestigious international brands in the world across an area of approximately 4,000 square meters.

“About eight years ago, when we decided to acquire this property, our vision was to develop here the first “luxury department store” in the country and pin Bucharest to the map of luxury shopping destinations in Europe. The unique location – in the heart of the city’s most dynamic commercial artery, together with the building’s rich history and distinctive architecture quickly attracted the attention of international brands. Today, we are delighted to wish a warm “Welcome to H Stirbei Palace!” to some of the most prominent names in the luxury goods industry”, said Yitzhak Hagag, Cofounder and Chairman of Hagag Development Europe.

In a national premiere, Stirbei Palace will host Romania’s first “luxury department store”, aligning Bucharest to the major world fashion capitals. Customers will have the privilege to discover the latest collections signed by Dior, Saint Laurent, Valentino Garavani, Celine, Loewe, Zegna, Roger Vivier, Amina Muaddi, Rene Caovilla, Jimmy Choo, Dolce & Gabbana, Moncler, Santoni, and others, covering dedicated area rooms that reflect the identity and values of each brand.

Stirbei Palace will become a reference destination for beauty and niche perfumery lovers, as well. The selection includes rare creations and iconic essences by Chanel, Dior, Hermes, Guerlain, Roja Dove, Maison Francis Kurkdjian, Tom Ford, Kilian, Xerjoff, Amouage, Frederic Malle, Memo, Aqua di Parma and many more.