PepsiCo, one of the leaders in the food and beverage industry, announces the appointment of Razvan Lungu as Chief Financial Officer (CFO) for the East Balkans region.

Razvan Lungu has over 17 years of professional experience, with a career span of more than thirteen years at PepsiCo. Between 2010 and 2022, he was part of the PepsiCo East Balkans team, holding various positions in the finance and commercial fields. In the last two years, he has gained experience in the European market in roles such as E-commerce Revenue Manager for Europe and Revenue Strategy Lead for the beverages sector in the UK and Ireland, where he coordinated strategic revenue management initiatives, contributing to the implementation of effective and innovative solutions, aligned with new consumer preferences.

As CFO for East Balkans, he will collaborate with the management team to support the company’s plans for sustainable and profitable growth, focusing on maximizing revenue and consolidating market share. At the same time, he will oversee the management of costs, resources, and assets, having a key role in the development of the company’s long-term financial strategies.

In addition to financial management responsibilities, Razvan Lungu will also lead digitalization and automation initiatives in finance, aiming to improve the efficiency and competitiveness of the company’s operations.

“I am excited to take on this role, to return to Romania and to work with the team to improve financial processes and accelerate digitalization. Together, we aim to create high-performance solutions that support healthy and sustainable growth in the East Balkans region, considering the company’s long-term objectives,” said Razvan Lungu.