Cargus: 3 out of 4 clients prefer delivery at click & collect points
Romanian courier company Cargus started between August and September 2022 an extensive study on the interest of consumers in online shopping and their preferences regarding delivery methods. The study also analyzed the profile and options of online stores for the delivery solutions they offer to customers.
About half of consumers (45 percent) purchase products and services online once a month, while 55 percent of them buy with greater frequency, even 10 times a month. In the top of the purchased products from local and international online stores are those in the fashion category (clothing and footwear), representing 29 percent of consumer options and IT&C, electronics and home appliances (25 percent). These are followed by beauty and personal care products (14 percent), home and garden (12 percent), while books account for 2 percent of all electronic orders.
Also, the Cargus study shows that 62 percent of respondents prefer card payment, and more than 90 percent return a very small percentage of purchased products (below 3 percent).
Regarding the delivery options, the study shows that 1 in 3 buyers prefer the products to be delivered at a click & collect point (SHIP & GO partner stores and locker points). Among the most important advantages identified by consumers are: lower delivery costs (at SHIP & GO partner stores) – 74.1 percent, proximity to home or workplace (72.9 percent) and shorter delivery time for purchased products (70.4 percent).
Even if the delivery method to the address remains the most used, click & collect solutions are quickly gaining ground because they offer buyers the opportunity to simply and quickly pick up their parcel from a point of their choice and save time. Cargus currently manages a network of over 900 SHIP & GO points (its own and partners), and this autumn will launch its own network of lockers.
Regarding the option of delivery by locker, the most appreciated benefits by online shoppers are the location in the proximity of the home or workplace (75.4 percent), digital access – the possibility to collect the package using only the mobile phone (75.2 percent) or the low environmental impact (65.3 percent).
A powerful differentiator that makes buyers choose delivery through the locker is the freedom to choose the place from which to pick up their purchased products and the time interval, without depending on the schedule or loading of couriers.