Bucharest Stock Exchange reveals new brand identity
Bucharest Stock Exchange (BVB) will have a new brand identity as of October 2021. Its new identity aims to reposition the brand as a suitable choice for the investments of each Romanian and a catalyst for the development of companies in Romania.
In a modern and current stye and visual language, BVB aims to attract new companies, partners, and investors and, at the same time, to reinforce its role as a hub of the local capital market and a landmark for economic evolution.
The new identity places the BVB brand into the current context, governed by digitalization, giving it a minimalist, scalable and easily recognizable shape. The symbol is a stylized interpretation of the previous one, inspired in its execution from elements of Romanian iconography.
“With the new identity we respect our history and enhance our future. We are at a point of inflection where the Exchange new look has become a necessity. Romania has been awarded the status of Emerging Market, which it builds upon and which it will expand among global index providers. Meanwhile, more and more companies resort to capital market mechanisms for funding and development. Moreover, next December we shall celebrate 140 years since the Exchange has been part of the Romanian context. We are drawing on the opportunity this provides, namely in developing the BVB brand to better communicate what it represents for the Romanian entrepreneurs and investors. We wish to reinforce the exchange position as a feasible mechanism for company funding and growth, as it has become evident that we can no longer seriously talk about economy without including the stock market into the conversation. In other words, we wish to become one of the main pillars of the funding ecosystem for local companies” stated Radu Hanga, President of the BVB Board of Directors.