ABB Romania has opened its new Customer Experience Center in Bucharest, a space designed to immerse visitors in the future of electrification, automation and energy efficiency trends.

The center offers a journey through ABB’s latest innovations, including smart building automation, low and medium voltage distribution, and EV charging infrastructure.

Dedicated to ABB’s partners, customers and industry professionals, the center allows visitors to experience how ABB technologies can be integrated into any project – from architectural design to complex industrial applications.

“This new Experience Center is more than a showroom – it is a collaborative space where our partners and customers can explore, learn and co-create,” said Mioara Brasoveanu, Executive Manager, Vice President Commercial, Electrification, ABB Romania. “Visitors can see how ABB’s innovations in electrification, automation, motion and energy efficiency work together to make buildings smarter, safer and more sustainable.”

The Bucharest center features live demonstrations, physical product displays, system integrations and digital tools that show ABB solutions working together – from lighting, shading, air conditioning to access control. The Center highlights how ABB technologies can reduce energy consumption, cut costs and enhance comfort, while supporting sustainability goals.