PepsiCo, a leader in the food and beverage industry, announces the appointment of Radu Berevoescu as General Manager & Senior Commercial Director East Balkans. Radu Berevoescu takes over this position from Adrian Lacatus, being the second Romanian appointed to lead PepsiCo’s business in Romania.

He started his career at PepsiCo in 2010 in a local role and progressed through positions in Greater Balkans and Central Europe Greater Balkans FP&A (Financial planning & analysis). In 2019, he became Finance Director East Balkans, coordinating the finance department and helping to manage the company through the pandemic period. In 2021, Radu Berevoescu took on the role of Organized Trade Director, where he built strategic partnerships and achieved market share gains across all categories.

“I am proud to be part of the PepsiCo team and to take on this key role in the East Balkans region with a clear objective to continue the company’s growth and development in this important region. Together with our team and with a well-defined vision, we are determined to make a positive impact and achieve our goals by innovating in the food and beverage industry,” said Radu Berevoescu.

Radu Berevoescu’s appointment to this new role coincides with the promotion of Adrian Lacatus to the position of Senior Director Revenue Growth Management, PepsiCo Europe. In this new role, Adrian Lacatus will be responsible for the design and implementation of a new commercial terms framework designed to improve the efficiency and effectiveness of PepsiCo’s commercial investments in Europe.