Photon Energy announced that Photon Energy Technology CEE, the Group’s subsidiary dedicated to the wholesale distribution of solar technology components in the CEE markets, has launched its B2B eCommerce platform at eshop.photonenergy.com.

‘As a leading regional PV component distributor with a 13-year track record of serving our customers, we are excited to add a brand-new eCommerce platform to our sales channel ecosystem. The platform aims to digitally transform the way we engage with our distribution channels and to increase transparency and the ease of doing business for our brand partners and customers. Our new platform is a key strategic element in fortifying our position as a leading supplier of PV modules, inverters and batteries across the CEE region at a time of explosive growth in demand,’ said Georg Hotar, CEO of Photon Energy Group.

A part of the Photon Energy Group’s digital transformation strategy, the platform aims to complement traditional sales channels, grow and diversify the company’s customer base and minimise the speed and costs of transactions for PV installers on a user-friendly platform that is available 24/7. The company’s existing customers will be migrated to the platform, while new B2B customers can onboard in an easy process, with approval taking less than 24 hours.