Froo Romania, part of Żabka Group, one of Europe’s leading convenience retailers, has relocated to a new office: approximately 2,900 square metres of office space in Hermes Business Campus, in a transaction brokered by Colliers. The move strengthens the company’s local presence at a time when a growing number of occupiers are optimising their office footprint and increasingly viewing relocation as a strategic decision rather than a purely operational one.
Hermes Business Campus is one of the most prominent office developments in the northern area of Bucharest, offering approximately 75,000 square metres of leasable space owned by Adventum International.
”In a context where companies are rethinking how they use office space, relocation is increasingly becoming a strategic decision, rather than merely an operational one, reflecting both internal efficiency goals and long-term business direction. Froo’s choice of Hermes Business Campus confirms the growing interest in modern, well-located buildings that meet current occupier requirements. The Froo and Hermes teams demonstrated a high degree of flexibility and successfully completed the relocation within a very short timeframe, creating a workspace fully tailored to the tenant’s requirements”, explains George Didoiu, Director | Tenant Services at Colliers.
”The opening of our new office in Hermes Business Campus supports the next stage of our growth. We reached the milestone of 200 Froo stores at the beginning of March 2026 in Romania. The new office reflects both the scale of our ambitions and the commitment we have to this market. Step by step, Froo Romania brings a new dimension of modern convenience to the Romanian market – combining proximity, convenience food and a customer experience designed for everyday life“, says Joanna Simonowicz, General Manager, Froo Romania.
Froo Romania is part of Żabka Group, one of Europe’s leading convenience retailers, bringing a modern proximity store concept to the local market, tailored to the fast-paced lives of urban consumers.