“The soft drinks industry is a strategic pillar in Romania. We are an active member of all the communities we operate in. We have 18 factories across Romania. Our industry directly employs 10,000 people and supports more than 60,000 jobs across the entire value chain connected to soft drinks producers,” said Alice Nichita, President of ANBR (the National Association for Soft Drinks), during the launch event of the study on the socio-economic impact of Romania’s soft drinks industry.

“We want to contribute, we want to create value, and we want to have a say in what happens in our sector. Of course, to achieve this, we need a clear and predictable framework to rely on. In addition, we would like the rules of the game not to change so often,” explained Nichita, who also serves as Corporate Affairs and Sustainability Director at Coca-Cola HBC Romania.

“We have a significant local footprint, with a balance between Romanian capital and international investments that bring technology, standards, and access to global supply chains.”

“Our sector consistently contributes more than 0.6% of Romania’s GDP annually and generated RON 3.7 billion in gross value added in 2024. We support 10,000 direct jobs and pay approximately RON 1 billion per year in taxes and contributions related to these positions.

The soft drinks industry is also an export driver. Total beverage exports exceeded RON 2 billion in 2024. We advocate for a predictable framework and non-discriminatory tax treatment, within policies based on science and impact assessments.

We want and call for coherent and stable legislation, a strong single market, and fairness across the value chain. These are essential conditions that allow us to invest, innovate, and maintain quality jobs.”