Eturia Group recorded a cumulative turnover of 37 million euros in 2025, 8 percent higher than in 2024.
The number of Eturia travellers reached nearly 20,000 in 2025, representing a 20 percent increase compared with 2024, while the number of escorted group tours operated by the company reached 230, also 20 percent more than in the previous year. In 2026, the threshold of 6,000 travellers has already been exceeded, despite the decline generated by the war in the Gulf, and more than 1,000 bookings have already been confirmed for 2027.
Escorted group tours remain one of the strongest segments in Eturia’s portfolio, accounting for 50 percent of complex holidays sold. These tours are organised in small groups, with itineraries designed by the Eturia team and accompanied by destination-specialised tour leaders.
In 2025, investments in technology accounted for nearly 10 percent of turnover, in line with the Group’s objective of building an integrated digital infrastructure to support both internal processes and the customer experience. The main areas of focus included the development and consolidation of the online booking platform Circuiterra.net by Eturia, the integration of sejureuropa.ro into the same ecosystem, and the launch of an AI chatbot project, which will include search and quotation functionalities.
“2025 was a year of consolidation and investment. We chose to build the infrastructure for the coming years, not merely to manage immediate growth. The ecosystem we are developing through consultancy, online platforms and AI technology is the foundation on which we are building the next stage,” said Sorin Stoica, Founder and CEO of Eturia.
In 2025, Eturia continued to strengthen its international presence by developing its own network of partners and local operations in key destinations, in order to coordinate services, logistics, and the traveller experience more efficiently. Eturia DMC Cuba, the first Romanian agency officially certified as an incoming operator in Cuba, operates with its own local team in Havana and coordinates tours in Havana, Trinidad, and Varadero.
The Group also controls 50 percent of Danubia Travel Mexico, consolidating its direct presence in one of the key markets for long-haul holidays, including regions such as Mexico City, Riviera Maya, and Yucatan. In Asia, Eturia holds a 7 percent stake in Vio Travel, an online DMC with a strong presence in Indonesia, Bali, and the Asia-Pacific region, an investment that provides direct access to local infrastructure and helps reduce quotation times for Asian destinations.
In parallel with its commercial development and the consolidation of its financial results, the company expanded its direct partnerships with major international Tourism Boards, including Jamaica, the Dominican Republic, Seychelles, Malaysia, the Maldives, Cuba, Madeira, Kenya, and Ras Al-Khaimah. At the same time, Eturia exceeded the threshold of 1,000 directly contracted hotels worldwide, further strengthening its position in the premium holidays and personalised travel experiences segment.
For 2026, Eturia aims to continue investing in three main areas: technology, brand communication, and product development.
In technology, the Group is finalising the omnichannel infrastructure that connects online booking, consultancy, and post-sales support into a unified ecosystem. In parallel, the company is advancing the implementation of AI solutions in its quotation processes and interactions with travellers.