PepsiCo, one of the leaders in the food and beverage industry, announces changes in the structure of the local management team, as part of its organizational transformation process.

Mihaela Hristea, Senior Marketing Manager Beverages, has been promoted to the role of Organized Trade Sales Director East Balkans, taking over responsibilities previously held by Alexandra Rîștariu, recently appointed AFH New Business Director Europe. In the new role, Mihaela Hristea will lead the commercial strategy and the development of the Organized Trade channel across the East Balkans region.

With over 20 years of experience in the FMCG industry, in cross-regional and cross-functional roles – including marketing, trade marketing, finance, and commercial operations – Mihaela Hristea combines strategic vision with results-driven execution. At PepsiCo, she has played a key role in transforming the Pepsi brand in Romania, leading the largest rebranding project in recent years, building relevant cultural partnerships, and accelerating the development of the Zero Sugar portfolio, which generated a 75% volume increase over the past two years.

“This promotion and transition into a sales role represent a challenge that I embrace with great enthusiasm, as it offers me the opportunity to further strengthen my commercial expertise and contribute meaningfully to the development of the business in a highly dynamic region. I will continue to build strong partnerships and support excellence in execution, alongside our local and regional teams,” said Mihaela Hristea, Organized Trade Sales Director, PepsiCo East Balkans.

As part of the new management structure, Ramona Bilic has been appointed Beverage Marketing Manager Romania and will coordinate the marketing strategy within a model aligned with the International Beverages structure, with a focus on category growth, innovation, and integrated activations across all distribution channels. With over 13 years of experience in the FMCG industry, Ramona Bilic has further strengthened her expertise over the past two years within PepsiCo’s local team, serving as Senior Brand Lead.

“I am pleased to join the leadership team of PepsiCo Romania and to take over the local coordination of the beverages portfolio. This role marks an important milestone in my professional journey and involves delivering results to the highest standards, alongside a strong and experienced marketing team. We will continue to implement strategic projects with real impact for consumers in Romania,” said Ramona Bilic, Beverage Marketing Manager, PepsiCo Romania.