Pavăl Holding, the majority shareholder of Dedeman, has announced the signing of an exclusive negotiation agreement with the Carrefour Group for the acquisition of its operations in Romania. This step marks the expansion of the group’s portfolio into a new strategic segment: food retail.
Present on the Romanian market since 2001, Carrefour pioneered the hypermarket format and has made a significant contribution to the modernization of the local retail sector. The company has grown steadily alongside its customers through store formats tailored to everyday needs, a diverse product offering, and continuous investments in improving the shopping experience.
Today, its local network represents a complex ecosystem of 478 stores (55 hypermarkets, 191 supermarkets, 202 convenience stores, and 30 discount stores), supported by a strong online presence.
“We have always closely followed the evolution of Carrefour’s business model. The idea of bringing together a wide range of products in one place has been an important benchmark for us and has even inspired the way we developed Dedeman. At the same time, Carrefour Romania has paved the way in its relationship with local producers, promoting the authenticity of Romanian products. It is a philosophy we fully share, because a healthy business grows only alongside the community that supports it,” said Dragoș Pavăl, President of Pavăl Holding and Dedeman.
This stage represents a strategic step for Pavăl Holding: strengthening Romanian capital in a dynamic sector, making long-term investments, and continuing sustainable growth based on strong teams and partnerships.
“We are moving forward with confidence, knowing that the Carrefour Romania team brings together experienced professionals and well-established internal processes. This team is the foundation on which we will continue to build, develop local partnerships, and offer customers a modern, efficient shopping experience tailored to their needs,” Dragoș Pavăl added.
Although Pavăl Holding has expanded its presence abroad in recent years through investments in sectors such as hospitality and DIY retail (Praktiker Hellas), Romania remains the group’s primary development market. This transaction reflects confidence in the potential of the local retail sector and a firm commitment to investing in the national economy and local communities.