Hyatt Hotels Corporation announced today the opening of AluaSoul Sunny Beach, part of Hyatt’s Inclusive Collection, in the heart of Sunny Beach, Bulgaria – a destination very popular among Romanian travelers.

In 2024, Bulgaria welcomed a record 13.25 million foreign visitors, a 4.9 percent increase from the previous year. More than 42,000 Romanians traveled to Bulgaria for holidays and leisure, making Romania one of the top five countries of origin for tourists visiting Bulgaria.

“The opening of AluaSoul Sunny Beach reflects our commitment to delivering exceptional value and memorable experiences for guests and World of Hyatt members. As demand for all-inclusive stays in Europe grows, we remain focused on creating seamless experiences that exceed our guests’ expectations”, said Manuel Melenchon, Managing Director, South, for Hyatt in EAME.

“We’re excited to celebrate the opening of our newest Alua Hotels & Resorts property, designed for today’s traveler—those seeking a modern, minimalistic stay with authentic local touches. The brand resonates with guests who value exploring their destination as much as relaxing at the resort”, said Ana Tomicevic, Global Brand Leader, Inclusive Collection, Hyatt.

“We’re thrilled to welcome guests and World of Hyatt members to the new AluaSoul Sunny Beach. With a prime location in one of the most popular seaside destinations in Eastern Europe, the hotel boasts a truly elevated experience, combining a modern design with unforgettable entertainment and amenities along with the convenience of easy access to all that Sunny Beach has to offer,” said Daniel Bielsa Gibaja, general manager of AluaSoul Sunny Beach.