Perla Harghitei, one of the leading players in Romania’s natural mineral water market, recorded a turnover of 38.5 million euros in 2024, marking a 26 percent increase compared to the previous year.

The company’s results were supported by several factors, including the development of its commercial team, the expansion and strengthening of its distribution channels (modern and traditional trade, HoReCa, and eCommerce), and investments in promoting its two key brands – Perla Harghitei and TIVA Harghita.

One of the key investments completed in 2024 was a new water management station, worth 5.4 million euros. This enabled the company to reduce annual water loss by approximately 5 million liters and contributed to improved sustainability and operational efficiency.

Investments continue this year, with a major project involving the installation of a photovoltaic system with an annual production capacity of approximately 890 MWh – enough to cover winter energy consumption. The 450,000 euros investment, of which 360,000 euros comes from European funds, is expected to reduce CO₂ emissions by around 545 tons per year.

“We’ve proven that strong performance is possible in a complex and crowded industry. 2024 was a year of development – we invested in people, processes, innovation, and strategic sales channels, and the results speak for themselves. We look toward 2025 with confidence and remain committed to our goal: healthy, sustainable growth built responsibly – with care for resources, our team, and our partners,” said Mihai Neagu, CEO of Perla Harghitei.

In the first quarter of 2025, Perla Harghitei registered a 21 percent increase in volume, and for the full year, the company forecasts further double-digit growth, outpacing the category’s growth rate.