Tuborg Romania announces a shift in the organization’s management by welcoming Yoav Bar at the helm of the company as CEO and appointing Tzafrir Granat as Board Member & Transformation Leader at CBC international as of May.

After his four years in office, Tzafrir Granat is handing over the baton of leadership and taking on a new challenge within CBC international with key duties in identification and implementation future business strategic initiatives.

Tzafrir Granat hands over the position of CEO to Yoav Bar, who joins Tuborg Romania following his tenure as CEO of Muller Dairy Romania, where for the past three years, he led the company’s operations in the Romanian, Bulgarian and Moldavian markets.

During the last 18 years, Yoav Bar has been an integral part of CBC International, the majority shareholder of Tuborg Romania and Muller Dairy Romania and was appointed to oversee the further achievements of the company brands portfolio.