PepsiCo, a leader in the food and beverage industry, unveils a new logo and reimagined visual identity to launch the new concept of the brand in Romania. This transformation includes new design, new stories, and new partnerships.

“The new Pepsi logo isn’t just a design update, it’s a strong statement of the direction our brand is taking in a new era. This era is characterized by dynamism, innovation, and a deeper connection with our audience. Pepsi has consistently been a brand in touch with culture and trends, and now we aim to deepen that connection by standing with our consumers in exploring their passions. We are excited to launch the new Pepsi visual identity in Romania and look forward to providing our consumers with unique and exciting experiences,” said Radu Berevoescu, General Manager & Senior Commercial Director East Balkans, PepsiCo.

“We have reimagined our iconic identity, keeping the essence of the brand while adding a fresh and vibrant feel to it. The new Pepsi logo is more than just a symbol: it is a statement of confidence, energy, and optimism. Pepsi not only follows trends but creates them. The new design reflects our innovative spirit and our dedication to always providing a fresh and relevant experience to consumers. The launch of the new visual identity is just the tip of the iceberg. We are preparing to launch a series of campaigns and activations that will break the mold and bring Pepsi even closer to the hearts of Romanians,” said Mihaela Hristea, Senior Marketing Manager Beverages PepsiCo.