Recommerce, start-up specialized in second-hand smartphone refurbishment and trading, has entered into a strategic partnership with Carrefour Romania, the retailer’s clients thus having easy access to high quality devices, available at a reduced cost and with a 12-month warranty.
The refurbished smartphones of Recommerce Group are now on sale on Carrefour Romania’s online store, as well as in Băneasa, Orhideea (Bucharest), Botoșani, Brăila, Constanta, Târgu Jiu and Felicia (Iași) shops. Six refurbished Apple and Samsung models are currently on display in these stores. Distribution will be extended to other Carrefour shops across Romania in Q1 2022.
Recommerce Group, a European pioneer in the refurbishment of high-end products, particularly smartphones, has been present in Romania since the acquisition of Romanian startup Fenix, a specialist in smartphone refurbishment, co-founded in April 2020 by Romania-based French entrepreneurs Grégoire Vigroux, Adrien Arnoux and Hector Destailleur.
Founded in 2009, Recommerce sells refurbished smartphones in 20 countries in Europe. The company is active in the B2C and B2B segments and provides repaired devices for consumers, companies and administrations. In Romania, Recommerce sells over 20 models of refurbished smartphones, costing up to 50 percent less than new.
Vincent Arnault, Merchandise & Supply Chain Director Carrefour Romania, stated: “For us, as a company and as a team, it is of the utmost importance to always keep an eye on the future, anticipating consumers’ needs, and also on the sustainability of our plans. We are always glad to discover partners that share our vision and Recommerce comes with a great offer for our clients that wish for more eco-friendly or affordable choices in terms of smartphone. We have an entire green platform, focused on transform plastic into a method of payment as part of the circular economy – Punem pret pe Plastic, and maintain this environmental approach in all business aspects – from offering selective bins for recycling in our stores to organic and eco-friendly packaging or supporting Rabla activations for electronic equipments. We believe in the continuous lives of products, either through reusing, recycling or refurbishing activities.”
Entrepreneur Grégoire Vigroux added: “Since our launch in April 2021, our objective has been to become the leader of the refurbished smartphone market in Eastern Europe. Starting from Romania, we are targeting a market of around ten countries in the region, with annual smartphone sales of more than 50 million units. Joining forces with reputable and powerful retailers such as Carrefour, who share our passion for growth, as well as eco-friendly values, is the fastest way to become this regional leader.”