Mars announces the appointment of Alkis Geralis as Market Director for Mars Wrigley Romania & Moldova, starting this April. In this role, Alkis Geralis will take responsibility for driving the development of Mars Wrigley brands, including Snickers, Twix, M&M’s and Orbit.

In his new role, he will lead the Mars Wrigley business across Romania and Moldova, with over 100 Associates, focusing on accelerating growth and strengthening partnerships.

Alkis Geralis joined Mars in 2019 as Head of Key Account Management for Greece, Cyprus, and Malta, bringing with him over a decade of experience at Procter & Gamble. In 2020, he was promoted to Market Head for the same region, where he successfully drove business performance and team development.

Most recently, since October 2024, he has served as Market Director for Mars Pet Nutrition in Greece, the Balkans, Israel, and Palestine, leading a subcluster of 12 markets and teams.

“I am thrilled to take on this new responsibility and join our talented Associates team in Romania and Moldova. These are dynamic markets with significant growth potential, and I look forward to working closely with our teams and partners to create mutual value. Together, we will continue to grow our beloved snacking brands and inspire moments of everyday happiness for our customers,” said Alkis Geralis, Market Director for Mars Wrigley Romania & Moldova on his new role within the company.