TUI Group, a global leader in tourism, is expanding its presence in Europe and entering the Romanian market. The company’s local strategy also includes opening an IT hub by the end of this year. Potential locations for the future IT hub include Bucharest, Cluj-Napoca, Timișoara, and Iași.

“Entering the Romanian market marks a new step in our growth strategy: we are opening a new market, reaching new customer segments, and expanding our product portfolio, thereby strengthening the group’s geographic diversification and reducing our dependence on traditional markets. With this launch, Romania becomes a new core market for TUI. At the same time, we see significant potential for Romania to become an attractive destination for European tourists and we will work closely with local partners to support the long-term development of the tourism sector,” said Sebastian Ebel, CEO of TUI Group.

“Poland provided the strategic model, the Czech Republic is experiencing strong growth, and Romania represents the next step in consolidating a solid TUI platform, regionally anchored in Eastern Europe. We continue to see significant potential in this region and aim to expand into other markets by 2030,” said Mircea Tudose, Managing Director Expansion Businesses at TUI Group and responsible for the Eastern Europe growth cluster.

At launch, TUI’s portfolio will focus on well-established holiday destinations popular among Romanian consumers, offering charter flights and all-inclusive packages. These include Turkey, Greece, Spain, Cyprus, Egypt, and Tunisia. In addition, travelers will be able to book holidays in over 20 exotic destinations such as Zanzibar, Jamaica, Mexico, and the Maldives.

TUI Romania will initially offer departures from four airports: Bucharest (OTP), Cluj-Napoca (CLJ), Timișoara (TSR), and Iași (IAS), with plans to expand departure options to more regions of the country.

“TUI is entering the Romanian market with a long-term strategy. We want to become an integral part of the market and work closely with local partners. Our goal is to give Romanian travelers the confidence that their holiday is a personalized journey—easy to plan, well organized, and worry-free,” said Andreea Petrișor, Managing Director of TUI Romania.