Vastint Romania, in partnership with Digi Group (Digi24, Digi FM and ProFM), organized today the fifth edition of the blood donation campaign held under the “December of Giving” umbrella. The event took place at Business Garden Bucharest and brought together 70 donors.
This year’s edition was carried out under the message “Make someone’s Christmas possible”, with all available donation slots fully booked within the first three hours after the campaign was announced, reflecting the strong engagement of the community.
In December 2023, Vastint Romania became the first private company to join Digi24’s national campaign “We share the same blood”. Since then, the company has organized five successful blood donation initiatives, engaging more than 300 employees and collaborators from tenant companies and supporting the collection of over 135 liters of blood.
“Reaching the fifth edition of this campaign is especially meaningful for us, because it shows how blood donation has become a natural and constant expression of civic responsibility within our community. At Business Garden Bucharest, we have always believed that an office project should be more than a workplace. It should be a place where people care about each other and feel encouraged to get involved. The strong engagement we’ve seen in previous editions gives us the confidence to continue and grow this initiative. We are happy to move forward alongside the Digi Group, a partner with whom we share values and a common vision of creating positive, long-term impact. This campaign is also part of a broader calendar of activities dedicated to our tenants, a program that expands and evolves year after year,” said Eliza Onică, Senior Marketing Manager, Vastint Romania.
The blood donation campaign is part of a broader corporate social responsibility and community strategy implemented by Vastint Romania. Other initiatives that have been very well received by partners and tenants include fundraising for the Umabel Association during the annual football championship, book donation drives for children and schools in need organized under the “December of Giving” umbrella, the Ipact Autism Fair hosted in both office projects, as well as Vastint Romania’s involvement as the first real estate developer to support the revitalization of the Dâmbovița River, in partnership with the Ivan Patzaichin Association and Nod Makerspace.
“Looking ahead to next year, both at Business Garden Bucharest and Timpuri Noi Square, our focus is on continuing to grow and diversify the range of activities, amenities, and services we offer to our community. The level of tenant engagement has been extremely encouraging, with strong participation in our in-house events. This positive momentum gives us the confidence to take the next step. In the spring of next year, we will open a fully equipped conference center at Timpuri Noi Square, featuring 400 sqm of indoor space and a 300 sqm private terrace. The project is currently in its final development phase and will soon become fully operational, welcoming not only our tenants but also external companies. We are already looking forward to hosting our next blood donation campaign there next spring”, added Eliza Onică, Senior Marketing Manager, Vastint Romania.
“We share the same blood” is the most extensive national campaign led by a news television station for the benefit of patients. Launched by Digi24 on December 1, 2022, the initiative has already mobilized more than 5,844 donors across 26 counties.
Blood donation is not only an altruistic gesture but also an action that benefits both patients in urgent need and the donors themselves. In addition to the satisfaction of saving lives, donors receive vouchers worth 280 RON, a day off from work, public transport discounts, and a comprehensive set of free medical tests. A single donation can save up to three lives, with 450 ml of blood collected during each procedure.