Bogdan Putinică has been appointed Executive General Manager of the global agentic AI company Wonderful, overseeing operations in 29 countries across Central and South-Eastern Europe and the CIS. In his new role, he will lead the company’s accelerated expansion and drive the adoption of AI technology in the customer service operations market, which represents an estimated 1% of global GDP.
He steps into this position following the completion of his mandate as General Manager of Microsoft in the EURA region, where he led digital transformation initiatives across 17 countries in Europe and Asia.
„This step feels both new and familiar. New, because AI has entered a decisive phase – it’s no longer a vision on slides but a driver of growth and transformation. Familiar, because at heart, I’ve always been drawn to building things from the ground up – teams, ecosystems, and ideas that grow into meaningful impact. At Wonderful, we’re doing exactly that: redefining how organizations interact with customers through advanced AI agents that understand language, intent, and emotion – across any channel, in any market. With the right technology, what used to be customer service becomes customer intelligence – a faster, more human experience, and available in every language. The potential in this region is exceptional. A true mosaic of fast-growing economies, world-class engineering talent, and bold digital ambitions. From Warsaw to Bucharest, from Athens to Tashkent, I see markets ready not just to adopt AI, but to lead in responsible and high-impact innovation. AI can accelerate productivity, open new revenue streams, and reshape how organizations serve their people and their customers – at scale and with purpose”, said Bogdan Putinică.
As the global customer service industry incurs annual costs of billions of euros, the adoption of conversational AI technology is accelerating rapidly. With a multilingual platform of AI agents capable of handling natural language interactions — including native-level Romanian — the technology developed by Wonderful has already been implemented by international corporations.
Bogdan Putinică founded the software company IP Devel in 2000 — one of Romania’s fastest-growing tech start-ups — which went through two major transactions: a partial acquisition by Adecco IT in 2006 and full acquisition by Swedish software and services group Enea in 2008. He then held executive leadership positions at Enea, and in 2021 was appointed Country General Manager of Microsoft Romania, where he led national digital transformation initiatives, including the adoption of AI solutions and the implementation of the governmental cloud.
The regions under his leadership cover 29 countries, including Poland, the Czech Republic, the Baltic States, Romania, Greece, the Adriatic countries, Moldova, Ukraine, Uzbekistan, Kazakhstan, and others.