Notino, the European online retailer of beauty and health products, exceeded 1.6 billion euros in turnover in the last fiscal year 2024. The Romania contributed 8 percent to the result. According to the financial results, Notino continues to outperform the European e-commerce market with its double-digit growth.

Notino operates in 27 European markets and serves more than 30 million customers, achieved turnover of 1.579 billion euros in the fiscal year 2024 (May 2024 to April 2025), which represents a year-on-year growth of 18 percent. The growth rate is more than double that of the European e-commerce market, which grew by approximately 8 percent in the same period.

Poland continues to be the largest market, accounting for almost 16 percent of turnover. The second country with the largest share in turnover, at 12%, is the Czech Republic. It is followed by Italy with a 9 % turnover share. Romania contributed 8 percent to turnover. The highest year-on-year growth was recorded in Finland and Ireland, where Notino grew by 56 percent and 39 percent. From Notino’s perspective, the last fiscal year was defined by the different market dynamics throughout the year.

“The first nine months of the fiscal year were great, but the season was more challenging. After Christmas, we focused on stabilization and realized that focus is more important than rapid expansion. We are still growing several times above the market and we know that we want to invest in quality, long-term sustainable growth,” says Notino’s Chief Executive Officer Zbyněk Kocián.

Notino thus met its expected profit, the company grew stably and in double digits. The company continues to target double-digit growth as part of its strategy.

Notino shipped a total of 114,771,511 products to customers in the past fiscal year. The record day for the number of orders shipped was Black Friday on November 29, when Notino shipped almost 300,000 packages. The best-selling categories in the past fiscal year were fragrances, which accounted for almost half of purchases. Other important categories include skincare products, which accounted for 14 percent, and hair cosmetics, which grew by almost 20 percent year-on-year.