Alexandrion Group, Romania’s leading producer and distributor of spirits and wines – and the country’s only single malt whisky producer, part of the Nawaf Salameh Family Office, has signed two new strategic partnerships: with Hanuman Spirits, the official distributor for Estonia and Lithuania, and with Stan Central Sourcing, the exclusive partner for Latvia. These agreements mark the Group’s first direct entry into the Baltic markets, unlocking new international distribution opportunities for its brands.
The two distribution companies will have exclusive rights to import and distribute selected spirits from Alexandrion Group’s portfolio.
“The Baltic countries are ready for a new standard in the world of premium beverages, and Alexandrion Group is here to meet those expectations. We carefully planned the expansion of our distribution network in this region, responding to growing consumer demand for drinks that uniquely blend tradition and innovation. Together with our two partners, we will not only deliver superior quality products but also create authentic, memorable experiences,” said Antonio Salameh, Chairman of Alexandrion Group.
“We are entering the Baltic markets with partners who understand both the local specifics and the demands of the premium segment. Hanuman Spirits and Stan Central Sourcing have the expertise and infrastructure needed to make our brands benchmarks for quality in Estonia, Lithuania, and Latvia,” said Tomas Merlik, Commercial & Marketing Director Europe, Alexandrion Group.
“We are not just importing the best products– we are creating them,” said Meigo Jääger, Sales and Marketing Manager of Hanuman Spirits. “Our mission is to build a strong presence in both premium distribution and brand development, delivering unmatched value and taste to consumers.”
“We greatly value the opportunity to strengthen our collaboration with Alexandrion Group,” said Martins Kronbergs, CEO of Stan Central Sourcing. “We believe that meaningful progress is achieved when partners are aligned in vision, ambition, and commitment to excellence. We look forward to the shared success this partnership will bring.”
