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    HomeBusiness & InvestmentsEconomicsPluxee acquires MyBenefits and strengthens its flexible benefits offering in Romania

    Pluxee acquires MyBenefits and strengthens its flexible benefits offering in Romania

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    • 100% acquisition of MyBenefits in Romania

    • Pluxee will enhance its flexible benefits offering and thus strengthen its position in a key market

    • The transaction will have a positive impact on the Group’s recurring EBITDA margin starting with fiscal year 2026

    Pluxee, global player in the field of extra-salary benefits and solutions for increasing employee engagement at work, has signed an agreement to acquire 100% of MyBenefits, a growing Romanian company that has developed an innovative technology for offering and managing flexible extra-salary benefits for employees. With this acquisition, Pluxee continues its strategic business growth plan, expands its technological capabilities and strengthens its position in a key market.

    This transaction is based on a successful partnership between the two companies. With over 2 million employees using its cards, Pluxee is a leading player on the Romanian market in the field of extra-salary benefits and solutions for increasing employee engagement at work. Launched in 2016, MyBenefits offers employers a personalized digital experience, allowing each employee to choose from a wide range of benefits, including meal, holiday, gift and cultural cards, access to medical services, gyms and professional training courses.

    The company’s excellent results have contributed to the rapid rise of MyBenefits, with the number of users of the platform increasing fivefold in the last twelve months. Together, Pluxee and MyBenefits will deliver enhanced value for their customers and employees, contributing to increasing the engagement of the Romanian workforce. The Group expects to achieve sustainable growth synergies as a result of this acquisition and to generate additional revenues through sales to the existing customer portfolio.

    The transaction will take place subject to the approval of the Romanian regulatory authorities, namely in accordance with the foreign direct investment control regime, will be fully financed from existing financial resources and will have a positive impact on the Group’s recurring EBITDA margin starting with fiscal year 2026.

     

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