On June 12, another edition of the Samsung Memory Business Summit took place in Bucharest. The company presented their forecast and latest insights into the memory industry, prepared in collaboration with GfK, with a focus on Romania and CEE.

“The shift in consumer demand is clear — today’s storage solutions must combine speed, capacity, and reliability to support increasingly complex digital lifestyles and ensure our data is always safe and accessible.” – says Maciej Kamiński, Head of Samsung Memory for Poland and CEE

A growing demand for SSD drives with increased capacity can be observed, which appears to be a leading trend in industry. According to GfK Romania, in the first quarter of 2025, both internal and external SSDs with capacities of 2 TB+ accounted for 39.9% of the market value in Romania, up from 31.6% in Q1 2024.

This is driven by the size of high-resolution files, the rising popularity of remote work, increased user mobility, gaming, and the rise of AI tools. Based on these factors and current market changes Samsung expects further growth of high-capacity drives.

The NVMe drive segment is growing as the market increased by 20% in value in Q1 2025. Samsung achieved a market share of 40% in 2024 and continues to respond to customer needs in NVME segment, which results in becoming the leader both in the 2TB (38.5%) and 4TB+ (39.9%) in Q1 2025 value-wise, underlining its dominance in high-capacity, high-performance storage.

In addition to the growing demand for capacity, the PCIe 5.0 section is also expanding rapidly. Samsung predicts that in 2027 and 2028, PCIe 5.0 drives will account for over 50% of NVMe SSD TAM (GB).