Tuborg Romania announces the appointment of Gheorghe Andresz as Vice President of Sales, who brings to the company’s team a valuable expertise in the strategic and operational management of beverage sales, gained in over 25 years of activity in the local and international FMCG sector.

“I welcome Gheorghe Andresz to the Tuborg Romania team. As a highly experienced sales specialist, he is the professional alongside we can manage the current challenges on the beverages market. Our goals for 2025 include ambitious targets and a recalibration of our commercial strategy, and I am convinced that together we now have all the strengths required to consolidate the position of our brands on the market and achieve our sales targets,” said Yoav Bar, CEO Tuborg Romania.

“I join Tuborg Romania with the certainty that I am surrounded by experienced colleagues with the ambition to perform. The beer industry offers opportunities for those who act with vision, strategy and agility, and I am eager to explore new business directions that will ensure the supremacy of our brands among consumer preferences,” said Gheorghe Andresz, Vice President Sales Tuborg Romania.

As Vice President of Sales at Tuborg Romania, Gheorghe Andresz takes on extensive commercial responsibilities and will have a decisive role in increasing sales volumes and streamlining distribution channels by formulating clear strategies and translating them into effective commercial tactics.