Donalam steel mill located in Calarasi, part of the Italian group Beltrame, has completed the 4 million Euro investment in a special steel bar treatment equipment. This will allow the company to offer steel bar products with increased added-value (through treatment and finishing) and focus on customized orders. The new equipment was financed through company’s cash flow.
“Our industry is highly competitive, therefore we need to continuously invest in high-performance equipment to keep the high technical and production standards. We have also planned other ambitious investments for the coming years, which will contribute to our further development and market share”, said Carlo Beltrame, CEO of Donalam Calarasi.
The new business strategy, resulted from a joint venture with the German group GMH, is to import the raw material from Germany, and carry out the hot rolling and finishing processes in Calarasi, Romania.
Donalam had a turnover of 78 million Euro and a sales level of 106,000 tons in 2019. Given the volatility of the international metallurgical market, the company’s target for 2020 is to maintain its market share in Europe by identifying new business niches. The company currently employs approximately 270 employees.
Donalam, based in Calarasi, is one of the leading players in the hot rolled steel bars industry in Europe. Donalam is part of the Italian group Beltrame, founded in 1896, and today a leader in the production of merchant bars and special steels, with factories in Italy, France, Switzerland, and Romania and a total number of 2.000 employees.