More
    HomeBusiness & InvestmentsEconomicsMobile payments gain popularity in CEE region, says Mastercard

    Mobile payments gain popularity in CEE region, says Mastercard

    Published on

    More than 70 percent of Central and Eastern European consumers (CEE) have indicated mobile phone as the preferred alternative payment method, according to a new Mastercard study on the use of digital services among the population. The survey, conducted in 13 CEE countries, including Romania, Austria, Croatia, Poland or Hungary, reveals that the use of the smartphone has reached more than 90 percent, leaving behind the use of tablet or laptop.

    In the past three years, Romanians have consistently adopted a digital lifestyle using more and more tools and functionalities. At present, about 90 percent of the population uses a smartphone, up six percent compared to 2016.

    Mobile payment and authentication methods are increasingly used by the Romanian population, with almost 80 percent of the respondents using this type of payment declaring that the process of acquiring and confirming mobile payment is the most good digital alternative. SMS code to authorize online transactions is the preferred and most commonly used method for authentication: by 51 percent of Romanian users.

    At the same time, biometric authentication is on an upward trend in the preferences of Romanian consumers, 44 percent of those interviewed saying that if they could choose at the time of payment, they would opt for a biometric authentication method. 24 percent of Romanians already use biometric authentication in one form or another, compared to 2016, when the percentage was only five percent.

     

    Latest articles

    Dentons advises Kommunalkredit on the 50.6 million euros refinancing of the 60 MW Ruginoasa wind farm

    Global law firm Dentons has advised Kommunalkredit Austria AG on the 50.6 million euros...

    Executive changes at Allianz-Țiriac: Aurel Badea to step down after 33 years

    Allianz-Țiriac has announced upcoming leadership transitions set for late 2026 to ensure long-term organization...

    OMV Petrom acquires a 20 MW battery energy storage system for the Ișalnița solar park

    OMV Petrom and the Romanian company Simtel Team have signed an engineering, procurement and construction (EPC) contract for a...

    The first edition of the BusinessPedia Connect debates is hosted by the NBR Palace on September 15: Who takes Romania forward?

    BusinessPedia brings two generations of entrepreneurs and leaders to the NBR for a debate...

    More like this

    Dentons advises Kommunalkredit on the 50.6 million euros refinancing of the 60 MW Ruginoasa wind farm

    Global law firm Dentons has advised Kommunalkredit Austria AG on the 50.6 million euros...

    Executive changes at Allianz-Țiriac: Aurel Badea to step down after 33 years

    Allianz-Țiriac has announced upcoming leadership transitions set for late 2026 to ensure long-term organization...

    OMV Petrom acquires a 20 MW battery energy storage system for the Ișalnița solar park

    OMV Petrom and the Romanian company Simtel Team have signed an engineering, procurement and construction (EPC) contract for a...