Cărtureşti, the most important bookstore chain on the local market, will open its first store on the ground floor of the America House office building in Bucharest at the end of May, marking two premieres for the local market: launching a new Cărtureşti concept on a smaller format and also the first bookstore on the ground floor of an office building in Bucharest.

The new Cărtureşti bookstore will have an area of ​​approximately 92 square meters, with the lease being brokered by the Cushman & Wakefield Echinox real estate consultancy firm.

America House is a landmark building in the Bucharest office market with a leasable area of ​​approximately 28,000 square meters and tenants such as Schlumberger, Mastercard or Ţuca Zbârcea & Asociaţii. The building benefits from one of the largest commercial areas in an office project, with ​​nearly 4,000 square meters, as the retail mix consists of cafes and restaurants such as Starbucks, McDonald’s, Cooperativa FruFru or Condimental, a World Class gym and services – bank, pharmacy, dry cleaner, Inmedio newspaper kiosk.

The new Cărtureşti Victoriei bookstore is thought of as an office playground, which aims to bring joy and good ideas for the everyday office life: books about personal development and team building, business titles, special fiction and essay selections, stationery objects reinterpreted in playful way. When we decided about our in-store offer, we had in mind a reader profile who plans his or her time very carefully, choosing to invest in his or her ongoing development through reading and cultural experiences. We really hope that they will find an oasis of inspiration in the middle of the city in Cărturești Victoriei.”

Cărtureşti Victoriei will be the 10th Cărtureşti bookstore in the capital city of Romania, while the company also operates 17 other units located in the largest cities in the country.