Auchan expands the Simply network, reaches 30 franchise stores in Romania

Auchan Romania recently opened its 30th Simply by Auchan franchise store, thus continuing its expansion in the proximity segment. The network is already present in 12 counties, covering both urban and rural areas, and actively contributes to supporting Romanian entrepreneurship. Through this program, launched in June 2024, the retailer offers franchisees a complete package of products, services and support, facilitating the development of successful businesses in modern commerce.

The first 30 Simply by Auchan stores are distributed in the counties of Argeș, Brașov, Bucharest, Buzău, Călărași, Constanța, Dolj, Giurgiu, Ilfov, Olt, Prahova and Teleorman. Călărași stands out for its high demand for franchises, with the most open units, including the largest store in the chain, with an area of ​​280 sqm, followed by Ilfov and Bucharest.

Simply by Auchan stores have areas ranging from 50 to 280 sqm and offer customers a wide range of up to 4,000 items at affordable prices, from fruits and vegetables, frozen products and groceries, to Auchan’s own brand items, but also non-food products, such as cosmetics, cleaning products and pet care.

To be eligible, a potential franchisee must own a commercial space, specifically food, with a sales area ranging from 60-250 sqm. They benefit from operational support from Auchan, which includes rethinking the image and layout of the store, its transformation by introducing modern elements that provide added attractiveness, suggestions for improving the range, access to an easy product ordering platform, support for reopening and constant support in the operation of the store from the staff dedicated to this partnership. At the same time, franchisees benefit from a training package containing operational information about the Auchan ecosystem, about the trade activity under the Auchan brand and the Simply franchise system.