Beko Romania, the leader of the local home appliance market, announces the appointment of Marius Mihăilescu as the new CEO for Romania, Moldova, Greece, Malta, and Cyprus, taking over the position on January 1, 2025, from Murat Büyükerk, who concludes his seven-year tenure leading local operations and will pursue new professional opportunities.
Marius Mihăilescu has over 26 years of leadership experience in multinational companies such as Colgate-Palmolive, Philips, and Indesit, as well as over 9 years within Beko Romania.
“It is a great honor to take on this responsibility and to continue alongside a team that is for me a true family united by the same fundamental values. Mutual trust, team spirit, and support for one another motivate us to build lasting relationships that impact people and the environment. The success of a team is defined by the mark we leave, the trust we build, and the positive impact that we have on the quality of life of all the people we interact with. Together with the teams in the responsible countries, we aim to continue our mission of providing solutions that improve consumers’ lives and create long-term value. Our priorities remain sustainable development and strengthening the company’s position in our markets. I firmly believe that only through collaboration and responsibility we can generate a positive impact that goes beyond the boundaries of the industry, and this vision should guide our efforts in the future”, said Marius Mihăilescu, CEO Beko Romania, Moldova, Greece, Malta and Cyprus.
Leader in the local home appliance market, the company has in its portfolio the consumer brands Arctic, Beko, Whirlpool, Grundig, Indesit, and Hotpoint, and is part of the Beko B.V. group. With investments of almost 400 million euros in its production units in Romania since 2002, Beko Romania has significantly expanded its production capacity and integrated sustainability at the heart of its business model. The company exports 84% of its total production to over 80 countries.
Beko Romania owns two of the largest home appliance factories in continental Europe: the Găești factory, where over 45 million refrigerators have been produced to date, and the Ulmi washing machine factory, the first Industry 4.0 factory in Romania, equipped with the latest technologies in robotics, artificial intelligence, machine learning, and process automation.