Tetra Pak announced the appointment of Alex Henriksen as the new Managing Director for East Europe, effective August 1st. He succeeds Lyndsey Loyden-Edwards, who will be transitioning to a new position shortly.

Stepping into his new role, Alex Henriksen will be responsible for Tetra Pak operations in 16 countries, including 7 sales offices.

Alex Henriksen joined Tetra Pak in 1998 and has held several European and global leadership positions before moving into his current role as Managing Director for North Europe in 2020.

During those past four years, he led Tetra Pak business operations in a complex market, consisting of 13 countries across Scandinavia, the Baltics and UK & Ireland.

Alex Henriksen comments: “I am very much looking forward to working with the East Europe team to further grow the business of our customers in the region. At the same time, I would like to thank Lyndsey Loyden-Edwards for her outstanding contribution in strengthening Tetra Pak’s position on the Eastern European market over the past years.”

Lyndsey Loyden-Edwards states: “It has been an honour for me to lead this great team over 3,5 years in a growing and dynamic Eastern European market and to develop growth opportunities for our customers. I am convinced that with his profound operational and engineering expertise, Alex will further grow the position of Tetra Pak and our customers in the region.”