MedLife, the leader of the private medical services market in Romania, announces it has acquired the majority package in the SanoPass digital platform, one of the most active Romanian startups in the healthtech area, providing medical, wellness and fitness services on a subscription and individual basis.
The transaction marks he continuation of MedLife’s strategy to integrate and strengthen medical and wellness services, developing an integrated system of services for a healthy lifestyle through medical prevention, sports and nutrition.
SanoPass digital platform unifies and facilitates access to health and fitness, offering access to over 1,200 private clinics, both independent and large networks, and over 200 gyms and fitness centers in Romania and the Republic of Moldova. Through this national network of partners, SanoPass provides medical and fitness services for 50,000 subscribers.
“The reality of recent years clearly shows how acute is the need for new models of packages for healthcare and prevention services, centered on the individual needs of patients and, at the same time, complementary to public and private health systems. The acquisition of the majority stake in the SanoPass digital platform therefore marks another important step for MedLife in the strategic direction of becoming an integrated supplier of subscriptions for preventive healthcare, exercise and nutrition, complementing the diagnostic and treatment services we already offer, in the largest network of medical clinic in Romania. Our belief is that, with the countrywide integration of this model, we will be able to contribute to an important improvement in the quality of life of patients in Romania. In addition, we strongly believe that, sooner or later, all these subscriptions and services should become tax-deductible because they represent a key tool for maintaining the health of the population a well as relieving the burden on public health system expenses”, stated Dorin Preda, Executive Director, MedLife Group.
Following the completion of the transaction, SanoPass will remain an independent business, and the management team will remain the same, with founders Andrei Vasile and Delia Iliasa continuing their activity and development plans within SanoPass. The company aims to substantially expand the team and the portfolio of clients and beneficiaries, serving both individual subscribers and corporate clients, mainly SMEs between 10 and 250 employees. In addition, SanoPass works with some of the biggest insurance companies in Romania, such as Generali, Metropolitan Life and NN.