SAP Romania, the local subsidiary of SAP SE – global leader in business software solutions – announces Diana David as new managing director, responsible to refine and execute a renewed country strategy with clear focus to accelerate the move to the cloud and support existing and potential customers on the road of their digital transformation journey.

Diana David will assume her position from June 1, 2021 and will be based in Bucharest. She joined SAP Romania three years ago, as Key Account Manager for the public sector, previously holding various roles in the Orange Romania team, where she started her professional activity 18 years ago. She has over 15 years of sales experience, during she has managed both private and public accounts, specializing in the public sector. The new Managing Director of SAP graduated from the Faculty of International Economic Relations and attended PR and Communication courses for two years.

“I embrace the new role and together with my dedicated team, I am committed to bring our vast experience and best practice expertise to support the Romanian companies, as well as the government in its recovery plans to help the country achieve its full potential.”, said Diana David, Managing Director of SAP Romania.  “SAP has contributed to build a strong digital economic ecosystem, partnering closely with 38 certified Romanian companies. Together with our partners, we are creating industry-specific solutions, new cloud products and dedicated programs in support of the smart industry concept. We understand that each customer has his own way and speed of change on their digital transformation journey, and with our new cloud offering, RISE with SAP, we are prepared to support and customize each approach,” she added.