PENNY Romania, part of the German retail group REWE Group, continued its accelerated expansion in 2025, surpassing the RON 10 billion revenue threshold after recording its 11th consecutive year of double-digit growth.

According to company representatives, Romania remains a strategic market for the retailer, with investments of approximately EUR 150 million allocated in 2025. The funds supported the opening of 40 new stores, the completion of the Mihăilești logistics center, digitalization projects, and sustainability initiatives.

PENNY currently operates around 460 stores in Romania and plans to expand its network to 1,000 locations over the next decade. To support this growth, the company intends to invest nearly EUR 3 billion in Romania by 2035 and expand its logistics infrastructure to six regional centers.

“Romania remains a strategic market for PENNY,” said Daniel Gross, CEO of PENNY Romania, emphasizing the company’s long-term commitment to local expansion and modernization.

The retailer also continued to strengthen its local sourcing strategy through the 3RO initiative, which promotes products made with Romanian ingredients, processed and packaged locally. PENNY aims for 60% of its assortment to come from local and 3RO-certified sources.

At group level, REWE Group exceeded EUR 100 billion in total revenue for the first time in 2025, with international operations — including PENNY Romania — contributing significantly to growth.