AQUILA, leader in integrated distribution and logistics services for the fast-moving consumer goods (FMCG) market in Romania and the region, plans new launches in 2026 focused on the segments with growth potential.

AQUILA currently holds a porfolio of 6 own brands, 3 in the food category – Gradena, LaMasă and Yachtis, and 3 in the non-food category – JetXpert, OK Mama and ExpertWipes. In 2025, the own brands generated sales of over RON 148 million, up 16% compared to the previous year.

Răzvan Bagherea, Organization and Human Resources Director, AQUILA: “Developing the own brands is part of AQUILA’s strategy to strengthen its portfolio and increase the added value generated within the distribution chain. In recent years, the company has consistently invested in expanding and diversifying its product range, strengthening the position of Gradena, LaMasă and Yachtis in the food category, while the relaunch of JetXpert marked an important step in the development of the car care segment. Currently, revenues from own brands account for around 4% of the company’s total revenues, and our objective is to increase this share in the coming years by expanding the portfolio and launching products in everyday consumer categories. Through a diversified and competitive offering, AQUILA’s own brands meet the needs of consumers and business partners, while also contributing to strengthening the company’s market position.”

AQUILA continues to develop its food portfolio by expanding its own brands Gradena, LaMasă, and Yachtis, as well as its non-food portfolio through the JetXpert brand. Out of the 50 products launched in 2025, 25 belong to frozen foods, canned goods, sous-vide, and ready meals categories. The expansion of the own brands portfolio in the food segment focused mainly on the HoReCa channel, through products tailored for professional kitchens. In 2025, Gradena introduced 12 new products, LaMasă launched 11 products, and Yachtis added 2 products for this segment.