Coffee brand 5 to go aims to reach a turnover of EUR 72 million by the end of 2026, to expand its network to 15 locations in Bulgaria, 10 in the Republic of Moldova – double the current number – and two locations in Ireland, as well as a total of 1,000 coffee shops opened by March 2028. 

At international level, starting February 12, 2026, the first 5 to go coffee shop in Dublin will open its doors in a 140-square-meter space, featuring a concept adapted to the local market. Also in February, the first 5 to go coffee shop in Sofia, Bulgaria, was inaugurated, complementing the two existing units in Ruse, while two additional locations are scheduled to open in May, in Varna. In Romania, the pace of development remains constant, with a target of approximately 100 new locations per year, which translates, on average, into the opening of one 5 to go coffee shop every 60 hours.

Marking 11 years since its launch, 5 to go also introduces in 2026 a new communication approach, bringing to the forefront “Cafeaua mea” (“My Coffee”), a concept centered on the authentic relationship between the brand and its consumers. The initiative starts from the reality observed daily in coffee shops and reflects the connection built over time between people and their favorite coffee brand, which has become a simple, accessible ritual, part of everyday life.

“In 2026, we continue the mission we started in 2015: democratizing coffee consumption. We believe that every Romanian should be able to afford ‘My Coffee’, a simple daily moment full of joy. The feedback from our guests and the communities built around 5 to go are the engine that gives us confidence to move forward with ambitious plans, even in the challenging economic context that defines the 2026–2027 period. We are accelerating the regional consolidation of the network, in both small and large cities across the country, as well as international expansion, with a focus on Moldova and Bulgaria, both through direct operations and, especially, through the franchise model,” said Radu Savopol, co-founder of 5 to go.

The development of the franchisee community remains a strategic pillar for the brand, supported by the solid evolution of the network at local level. On the 5 to go map, the cities with the highest momentum at this moment are Brașov, Iași, Cluj, Constanța and Sibiu – urban centers that concentrate large communities of entrepreneurs and generate constant consumption.

Thus, in the first part of 2026, Cluj will become an area of accelerated investment, materialized through the opening of a new regional franchise office, which will be added to the one in Iași, active since 2024. For 2027, the inauguration of a third franchise office, in Timișoara, is planned.

Also in Cluj, in April, the 5 to go Academy will open – the second in the network, after the one in Bucharest – a training center dedicated to baristas and franchisees, where the focus will be placed both on excellence in coffee preparation and on the understanding of the brand’s values and philosophy by the new generations of Coffee Masters.

“We want to constantly raise the level of professionalism in the industry and invest in the people who build the 5 to go experience every day. At this stage, we have focused on Cluj, an area with a large number of baristas and real growth potential, where we want to further develop the 5 to go community and team, in line with our strategic directions for local development this year. We start with 723 coffee shops open and aim to reach 800 locations by the end of 2026, while a more efficient management of operational processes will significantly contribute to achieving this goal,” added Lucian Bădilă, co-founder of 5 to go.

In parallel, the brand will continue to expand in the retail segment through new strategic partnerships and will further develop its portfolio of products intended for at-home consumption, such as the Cafeneaua Parcului Sinaia 1905 brand – a coffee and artisanal hot chocolate blend with personality, inspired by the authentic interwar spirit, addressing an audience increasingly interested in relevant and authentic experiences.