Ursus Breweries, the market leader in Romania’s beer industry, is opening a new chapter in its relationship with beer lovers: a special three-part podcast dedicated to the history of beer. From stories about ancient recipes and medieval customs to the trends shaping the present, the History of Beer podcast invites listeners on a relaxed, well-documented, and humor-filled journey into the world of one of the most popular drinks in the world.
“Beer means much more than just a drink: every serving moment is an opportunity for social connection, but beyond that, it’s a bond between people. As the largest beer producer in Romania, we want to bring consumers closer to the rich world of beer, documented thoroughly by Damian Anfile and Gojira. Through this podcast, we aim to revive the stories and legends of beer, because its history is, ultimately, the history of communities. We want to explain the complexity and diversity of beer — from ancient craftsmanship to today’s innovations — and create a space for dialogue and culture, where listeners can discover details they won’t find anywhere else,” said Robert Uzună, Vice President of Corporate Affairs at Ursus Breweries.
The Ursus Breweries podcast, created by Damian Anfile and Gojira, is a three-episode journey through the history and culture of beer — from its beginnings on Romanian territory to contemporary trends.
In the second episode, listeners explore theories about the Dacians’ relationship with beer, the first accounts of brewing in the Romanian lands, and external influences. The episode traces the evolution of the industry from traditional malt houses to the first breweries — with a focus on Timișoara — and features emblematic stories about historic brands and buildings, such as the malt tower and the “Turkish Church.”
The third episode delves into the recent history of beer in Romania, from the interwar period and the socialist era to the post-revolutionary years marked by consolidation and quality standardization. It also highlights beer’s role as a social connector, recalling iconic venues such as Carul cu Bere or Caragiale’s famous beer halls. The episode examines current trends as well — from the popularity of lager and the expansion of the alcohol-free segment to the young generation’s growing preference for authentic flavors and experiences that blend tradition with personal identity.
This podcast offers a well-researched and engaging perspective on beer, emphasizing its essential role in Romanian culture and identity.
Ep. I: Berea in Istoria Umanitatii
Ep. II: De la Daci la Prima Fabrica de Bere din Romania
Ep. III: Bodegi, Palate și Berării din Trecutul Bucureștiului