As temperatures soared this summer, Wolt Romania recorded a significant spike in delivery activity, with order volumes rising by approximately 20 percent during the hottest days of July. The data reveals clear shifts in customer behavior, product preferences, and delivery patterns, reflecting how Romanians adapt their habits to cope with the heat.

Cool cravings and summer essentials

Poultry-based meals have remained a staple, with top picks including the Maxi McChicken menu, McPuisor burger with pickled cucumber, Maxi Big Tasty menu, Chicken McNuggets, turkey kebab, and the classic cheeseburger.

However, ice cream and other frozen products stood out as the ultimate heatwave favorites, with demand increasing by up to 40 percent. Beverages, including water and cold soft drinks—also surged, alongside dairy products like milk, yogurt, and cheese, each category seeing a boost of up to 20 percent. A notable trend: increased orders of salads and pet products, suggesting Romanians are mindful not only of their own comfort but also that of their pets.

Order timing and volume

Thursdays and Fridays saw the highest ordering activity, with daily peaks observed between 11:00–12:00 and 18:00–19:00. During the heatwave, not only did the number of orders increase by 20 percent, but the total volume of products sold grew by around 15 percent, underlining the growing preference for delivery services during extreme weather.

Top-performing cities and categories

The most active cities during the hot spell were Bucharest, Timișoara, Cluj-Napoca, Iași, and Brașov.

In the grocery segment, fresh items such as vegetables and fruit—especially bananas, which dominated—topped the list. Mineral water was another staple, along with seasonal items like Romanian green onions and new white potatoes. One unexpected best-seller: the festival bracelet for General Access at Electric Castle, available through the platform.

Record-breaking orders and fun facts

• Highest single order value: RON 17,829 placed at Yasser – Restaurant Libanez.
• Top customer: A user from Bucharest placed 53 orders from 21 different venues, mostly fast-food.
• Runner-up: A customer from Brașov placed 42 orders—18 of them from coffee shops, including 12 from Starbucks and 6 from Ted’s Coffee.

Wolt also recorded impressive delivery efforts during this time. The busiest courier partner between June 1 and July 15 completed 1,335 drop-offs by motorcycle, traveling over 8,500 kilometers—an average of 500 km per day at 18.7 km/h.