Interamerican, a market leader in direct insurance in Greece and Cyprus, and part of the Dutch insurance group Achmea, officially launches its digital-first brand Anytime in Romania. This strategic expansion is part of Achmea’s commitment to grow its digital footprint across Europe, with a strong focus on the Anytime business model in Central and Eastern Europe. The initial product offering will focus on RCA (compulsory motor third-party liability) insurance and gradually expand to CASCO and other products.
“We are dedicated to make insurance simple, easy, fast, and transparent by delivering a fully digital experience for the Romanian consumers. Our aim is to offer solutions that genuinely meet customers’ needs and build the same trust we have earned with over 500,000 clients in Greece and Cyprus,” said Antonis Tsaknakis, Head of Anytime Romania.
Anytime brings its innovative, customer-centric approach to Romanian consumers, offering competitive pricing through a lean, digital model without compromising the customer experience. The brand is committed to building long-term trust by prioritizing simplicity, transparency, and accessible customer support.
“Anytime’s entry into Romania reflects Interamerican’s broader vision to grow as a regional leader in digital insurance,” said Yiannis Kantoros, CEO of Interamerican Group. “We are expanding into markets where digital maturity, customer expectations, and market potential create the ideal conditions for scalable innovation. This is a strategic step forward in our long-term ambition to deliver smarter and more accessible insurance solutions across Southeast Europe.”
Anytime has established a fully structured branch in Romania under the Freedom of Establishment (FOE) framework, supported by a dedicated local team and strong partnerships across multiple sectors to ensure a consistent and reliable customer experience.
About Anytime
Anytime is the leading digital insurance brand of Interamerican, a member of the Dutch Insurance group Achmea. With a market share of over 45% in both Greece and Cyprus, Anytime has become synonymous with service excellence and innovation in direct digital insurance.
Since 2019, Anytime has entered a new phase of growth, embracing a philosophy of “more security, less bureaucracy”. The brand focuses on simplifying the insurance experience and expanding beyond traditional services to support a safer and more predictable everyday life.
The mission “every moment, more” clearly reflects Anytime’s brand strategy of being accessible, convenient, and customer-centric through a fully digital, direct insurance model, offering peace of mind, simplicity, and protection in everyday life.
About Interamerican și Achmea
With €495 million in gross written premiums, Interamerican stands as a leading insurance provider in Greece and a key subsidiary of the Achmea Group – a Dutch financial services leader with over 200 years of experience. Backed by a strong heritage of more than 45 years, Interamerican serves millions of customers with a comprehensive portfolio of insurance and health services, blending deep local market expertise with innovation-driven solutions.
With €24.8 billion in gross written premiums, Achmea ranks among the largest insurance providers in the Netherlands. The group maintains a strong presence across several European markets through its companies in Greece, Germany, Türkiye, Slovakia, and more. Achmea places sustainable development and innovation at the heart of its strategy, focusing on improving access to healthcare, promoting smart mobility, and securing financial wellbeing for future generations.
