The Alexandrion Group announces the signing of a joint venture with the casa tequilera ‘Casa Aceves’ based in the Highlands of Jalisco, the main tequila-producing area in Mexico. The two leading alcoholic beverages producers have joined forces to create and launch multiple top-tier original tequila brands, covering the whole range.

Both Alexandrion Group and Casa Aceves will open branches through which this joint large-scale project will be coordinated and implemented. Alexandrion Group will distribute the products globally through its international hubs, established in different countries.

Nawaf Salameh, Founding Chairman of the Alexandrion Group said “It is always very exciting to bring a new category drink within the Alexandrion Group’s brand portfolio and to go on a new journey alongside experts such as the team at Casa Aceves. Everything about their brand holds true the values within our group of heritage and artisanal quality. It is also another step-forward for our ongoing global expansion plans to broaden our product range and offer more diversity to all our end consumers”.

Jose Aceves, CEO of Casa Aceves said: “We are thrilled to synergize with the Alexandrion Group, a group that values quality, to incorporate our original tequilas into their global portfolio, thereby re-educating consumers about authentic tequila.”