Purcari Wineries announced today the appointment of Alex Filip as Deputy CEO, effective as of January 1, 2024. As Deputy CEO, he will report to the CEO, Victor Bostan, and will oversee directly the Administrative, ESG, Finance, HR, Investor Relations, IT, Legal, Marketing and Sales areas.
Subject to meeting performance targets and Board approval, Alex Filip will succeed Bostan as Purcari CEO starting January 1, 2025, as part of Company’s succession planning.
Alex Filip is currently serving as the Managing Partner of McKinsey’s Bucharest office and is the leader of the firm’s digital and analytics growth platform in Central Europe. After finishing his university studies in Spain and the UK, he returned to Romania and has since focused on helping companies in Romania and the wider Central European region develop and create value through business-driven, digitally enabled transformations. Prior to joining McKinsey, Alex worked as Project Manager for Roland Berger and as an Associate with Raiffeisen’s investment banking arm.
“We are thrilled to welcome Alex to Purcari and look forward to his leadership and expertise, as we seek to take Purcari to the next level. Alex’s CEE-wide expertise in business strategy and digital transformations will be crucial for us, as we focus on making our operations more efficient, but also capitalize on the huge growth opportunity in the marketplace via novel go-to-market approaches in an industry that is undergoing a massive change in the way consumers buy and engage with wine brands”, said Vasile Tofan, Chairman of Purcari Wineries.
Victor Bostan added: “Alex’s bold vision and strategic clarity, but also his mature, down-to-earth approach to business, won all of us over, in what was a very robust search process for this role. We see a tremendous opportunity to accelerate the growth of our business, by upgrading our operations in what has always been a very low-tech and traditional industry. The potential ahead of us, is truly immense, so I look forward to Alex rolling up his sleeves and helping us seize it”.
“Purcari is a true regional champion, and it offers an extraordinary platform for accelerated growth in a very traditional and fragmented industry, that is nevertheless a core part of our region’s cultural heritage and identity. I have tremendous respect for what the incredible team at Purcari have achieved to date and feel privileged and very excited to join the company at this key juncture. I very much look forward to the journey ahead and to helping Purcari leverage its enormous potential”, commented Alex Filip.