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Hotels work hard on unwelcoming market

Despite a certain degree of saturation, Romania's hospitality market is still on the agenda of significant international players. Alexandra Lopotaru looks into the development strategies of major hotel chains, in a market that still lacks many major brands

December 2012 - From the Print Edition

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Overall occupancy rates in the hotel industry in Bucharest stand below 70 per cent, market players say, but the fight to attract guests is still as lively as in pre-crisis times, with international hotel chains looking at either extending locally or improving their internal infrastructure
One of the main differences between the Romanian and European hotel markets consists in the presence of brands, many of which are still missing. "There are some major hotels that want to join Romania&prime...

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