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White goods pin hopes on premium

White goods market insiders at Bosch, Indesit and Whirlpool tell The Diplomat Bucharest that sales will see 2-3 percent growth this year, but only if the government takes action to revitalize consumption. Meanwhile, companies are relying on discounts and premium products to stabilize their businesses, as these are the only things still tempting buyers during the crisis. By Cerasela Marin

July 2011 - From the Print Edition

2 Photos
A fully equipped kitchen, designed to be the center of the home. The class A++ refrigerator keeps the food fresh, at an ideal temperature and it takes only a few minutes for the specially designed cooler to make crushed ice, just right for making lemonade. Close by, the electric oven cooks four courses at the same time without mixing aromas, and the LCD-equipped and internet-enabled cooker hood is showing the most exotic recipes. All the components, along with the dishwasher and the microwave, a...

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