Farmec opens the first branded store outside Romania
The Greek partner of Romanian cosmetics producer Farmec opened a branded shop at Salonic, based on the model located at CLuj-Napoca, the company informs.
2014-07-15 12:27:50
G2D SPC company plans opening new shops in other Greek cities, according to a statement. According to Mircea Turdean, the general manager of Farmec, "the products are popular among Greek consumers and Salonic fits as expansion as it is the second largest city in Greece". The new shop at Salonic will sell brands such as Farmec, Gerovital and Aslavital.
The Farmec business, the most important Romanian producer of cosmetics of Romania went up last year by 14 per cent up to 138 million lei ( almost EUR 30 million) an objective being the increase of exports share, announced the company. According to the Farmec representatives quoted by ActMedia, the evolution of business was determined by the expansion of the portfolio in the area of cosmetics and house products.
Currently, the Farmec products reach over 30 countries in Europe, Middle East, the North of Africa. Among the important markets the company focused over the last two or three years, is Hungary, Poland, Ukraine and the Republic of Moldova. An objective mentioned by Mircea Turdean, the general manager of Farmec is reaching a share of exports of 50% of the turnover over the next four years.
The most recent investment of the company was to open a Beauty Centre on the premises of the former shop in Cluj, project which had a budget of almost EUR 350.000. Farmec owns such brands as Gerovital H3 Evolution, Gerovital H3 prof. dr. Ana Aslan, Gerovital Plant, Aslavital and Farmec.
According to the statistics, a Romanian has an annual budget of almost 50 euro for cosmetics, six times less than a Czech or a Slovak. The countries who have a higher budget for such purchases are the US, UK, Brasilia, Germany, Finland, the Czech Republic, Slovakia and Poland
In Romania the cosmetics industry reached the value of almost EUR 820 million last year.